Post by samsparrow74 on Feb 15, 2024 0:27:43 GMT -5
The advertising agency Proximity Madrid has just launched a new project, a new advertising spot commissioned by Loterías y Apuestas del Estado . On this occasion, more specifically, the advertisement belongs to the campaign created to give visibility to the Joker game , a raffle format related to La Primitiva since 2012. Basically, it consists of a system that ensures that one in every five tickets is awarded . The ad places us in the middle of a huge theater, backstage . In its corners and hallways, people keep appearing, grouped five by five according to their personal and professional profile.
And among them, upset, the “secretary” , who tries to put order among all the attendees. All those people are there to attend the audition for “Mr. ElDestino” , which will choose the future winner of Malaysia Phone Number List the Joker . If you do not display the embedded video correctly, click here . The symbolism of the announcement is evident in the number of members of each group, five. Of all of them, in each group, only one will be the winner , just like in the game. To make it as creative as possible, the conglomerate of characters is very diverse, and ranges from firefighters , to nudists , to lovers of omelette with onion .
This entire set-up is intended to reinforce the idea of the campaign message , that “1 in 5 touches ,” and that it can touch anyone. Therefore, the appearance of more than 125 candidates highlights the number of possibilities that exist to win one of these awards. As a detail, the images that we see during the spot correspond to the filming in the legendary Calderón theater in Madrid . On the other hand, those in charge of the filming itself were the production company Blur Films , with Zipi in the direction. In addition, the advertisement will soon air on television , cinema , radio , press , POS and social networks , and will have a 45-second spot and a 30-second spot. Joker Advertisement Poster.
And among them, upset, the “secretary” , who tries to put order among all the attendees. All those people are there to attend the audition for “Mr. ElDestino” , which will choose the future winner of Malaysia Phone Number List the Joker . If you do not display the embedded video correctly, click here . The symbolism of the announcement is evident in the number of members of each group, five. Of all of them, in each group, only one will be the winner , just like in the game. To make it as creative as possible, the conglomerate of characters is very diverse, and ranges from firefighters , to nudists , to lovers of omelette with onion .
This entire set-up is intended to reinforce the idea of the campaign message , that “1 in 5 touches ,” and that it can touch anyone. Therefore, the appearance of more than 125 candidates highlights the number of possibilities that exist to win one of these awards. As a detail, the images that we see during the spot correspond to the filming in the legendary Calderón theater in Madrid . On the other hand, those in charge of the filming itself were the production company Blur Films , with Zipi in the direction. In addition, the advertisement will soon air on television , cinema , radio , press , POS and social networks , and will have a 45-second spot and a 30-second spot. Joker Advertisement Poster.