Post by samsparrow74 on Feb 15, 2024 0:03:19 GMT -5
The InfoAdex Study of media agencies 2019 is the twentieth edition of a global analysis that each year observes the main subjects of the advertising sector with the advertisers and brands for which they work. The agency study analyzes the "advertising investment managed" by the agencies, understanding as such the economic impact of the advertising campaigns and actions carried out by the agencies in conventional media, in terms of the investment controlled by InfoAdex in values estimated as real. The study considers investment in conventional media (television, including both national and regional networks that broadcast free-to-air and pay television, newspapers, magazines, radio, Sunday newspapers, cinema, outdoor advertising and the Internet) controlled by InfoAdex.
And neither investment in non-conventional media nor investment in research, production, agency fees, nor other investment concepts related to advertising or commercial communication are Taiwan Phone Number List included. Logically, the investment is always referred to the national level, not counting that carried out in international media. The fundamental basis of the study is the advertising investment figures controlled by InfoAdex, valued with the methodology and criteria used in the preparation of the InfoAdex Study of Advertising Investment in Spain 2019, which manages the advertising data for 2018. media agencies The accounts of 28 media agencies that have collaborated in the study have been analyzed, and investment has been attributed to 6,482 direct brands belonging to 2,245 advertisers detected in the InfoAdex control.
The managed investment attributed to these agencies amounts to 3,671.0 million euros, which represents 83.4% of the advertising investment controlled by InfoAdex in estimated and real values in 2018. 1.- Managed advertisers 2.- Direct brands/models managed The different agencies that have collaborated in the study are listed in the attached table, ordered by their managed investment figure in 2018, according to the InfoAdex methodology. Large Spanish companies continue unstoppably with the upward pace they have been maintaining in recent years in terms of digital transformation of their structure. So much so, that the level of digital maturity of these companies reaches 57% of them . At least, this is indicated by the third edition of Smarter Workspaces: Experience the Digital , a market study that analyzes, with the help of Kyocera Document Solutions , the main digital challenges of medium and large Spanish companies .
And neither investment in non-conventional media nor investment in research, production, agency fees, nor other investment concepts related to advertising or commercial communication are Taiwan Phone Number List included. Logically, the investment is always referred to the national level, not counting that carried out in international media. The fundamental basis of the study is the advertising investment figures controlled by InfoAdex, valued with the methodology and criteria used in the preparation of the InfoAdex Study of Advertising Investment in Spain 2019, which manages the advertising data for 2018. media agencies The accounts of 28 media agencies that have collaborated in the study have been analyzed, and investment has been attributed to 6,482 direct brands belonging to 2,245 advertisers detected in the InfoAdex control.
The managed investment attributed to these agencies amounts to 3,671.0 million euros, which represents 83.4% of the advertising investment controlled by InfoAdex in estimated and real values in 2018. 1.- Managed advertisers 2.- Direct brands/models managed The different agencies that have collaborated in the study are listed in the attached table, ordered by their managed investment figure in 2018, according to the InfoAdex methodology. Large Spanish companies continue unstoppably with the upward pace they have been maintaining in recent years in terms of digital transformation of their structure. So much so, that the level of digital maturity of these companies reaches 57% of them . At least, this is indicated by the third edition of Smarter Workspaces: Experience the Digital , a market study that analyzes, with the help of Kyocera Document Solutions , the main digital challenges of medium and large Spanish companies .