Post by huangshi715 on Feb 15, 2024 0:01:27 GMT -5
If you’re running an evergreen campaign, also consider optimizing your landing page for SEO so that people can stumble on it organically. (Psst: If you’re an SEO noob, tools like Moz can help.) Announcing the campaign to your email list If you’ve already got an engaged list, announcing your campaign via email is an easy win. After all, these people have already self-identified as being interested in what you do. Here are some best practices to help get you started: Make sure your email copy matches that of your landing page. As Joanna Wiebe explained at last year’s CTAconf, your subject line has one job: to get the prospect to open the email. It needs to grab the reader’s attention, but should still be clear. Test subject lines to learn more about .
Your body copy should be concise, and speak clearly to the benefits of your campaign. Your body copy’s “job” is to get people to click on the CTA in the email. The CTA in your email has to pop and describe what people get when they click the button. Test CTA button copy that answers the question, “I want to…” Successful UAE Email List Marketing Campaigns: Launch email The CTA for this webinar announcement email is easy to spot and finishes the sentence, “I want to _____.” Click for full email. There are of course tons of other methods for getting your campaign out there – I haven’t even touched on paid methods such as PPC (WordStream can help with that!).
You’ve got to find what works best for you – and then find ways to do it better than everyone else. 5. Lead nurturing After your campaign is launched, your work isn’t done. No matter the goal of your campaign, you want to continue the relationship so you can make leads into customers and customers into repeat customers. I’m talking about lead nurturing. The more touch points a lead has with your business, the hotter they become. Successful Marketing Campaigns: Hot lead You’ll want to keep track of those interactions (Customer Relationship Management tools such as HubSpot can help make this easy) – and then find ways to keep offering value.
Your body copy should be concise, and speak clearly to the benefits of your campaign. Your body copy’s “job” is to get people to click on the CTA in the email. The CTA in your email has to pop and describe what people get when they click the button. Test CTA button copy that answers the question, “I want to…” Successful UAE Email List Marketing Campaigns: Launch email The CTA for this webinar announcement email is easy to spot and finishes the sentence, “I want to _____.” Click for full email. There are of course tons of other methods for getting your campaign out there – I haven’t even touched on paid methods such as PPC (WordStream can help with that!).
You’ve got to find what works best for you – and then find ways to do it better than everyone else. 5. Lead nurturing After your campaign is launched, your work isn’t done. No matter the goal of your campaign, you want to continue the relationship so you can make leads into customers and customers into repeat customers. I’m talking about lead nurturing. The more touch points a lead has with your business, the hotter they become. Successful Marketing Campaigns: Hot lead You’ll want to keep track of those interactions (Customer Relationship Management tools such as HubSpot can help make this easy) – and then find ways to keep offering value.