Post by samsparrow74 on Feb 14, 2024 23:37:27 GMT -5
Currently, purchasing processes are full of points of friction that cause dissatisfaction in buyers and negatively impact their loyalty . The other side of the coin affects companies, which lose income due to the discontinuity in the different sales channels . This in turn prevents customers from receiving the personalized and seamless experience they want. Therefore, the future of retail involves the implementation of unified commerce solutions , as well as the satisfactory personalization of the shopping experience . At least, if you want to avoid continuing to lose hundreds of millions of euros every year. This is one of the main conclusions drawn from the Adyen Retail Report 2019 . Their data warn of potential losses of 2.9 billion euros worldwide , mainly due to lost income (2.2 billion) due to failures related to the conclusion of the purchasing process .
On the other hand, the loss of sales opportunities due to the absence of unified trading options will mean losses close to 700 billion euros. “ Shoppers are more connected than ever , and they ask retailers for higher Jordan Phone Number List levels of sophistication and improvements in the experiences they provide,” explains Juan José Llorente , Country Manager of Adyen Spain. Table-1 retail euros According to the Report, 84% of retailers claim to have detected this increase in their customers' expectations. Among the most common customer demands, the need for faster and simpler experiences stands out . The consumer wants to buy where and when they want, pay in the preferred way and obtain the product in the most efficient way possible. In addition, personalization is increasingly gaining traction, as buyers expect to be treated in a special way and seek experiences tailored to them.
Finally, buyers want to communicate with sellers through more natural means , such as messaging apps and social networks, ensuring the confidentiality of their private data. “Therefore, to remain competitive, retailers must focus on improving the experience and placing the buyer at the center of each interaction, ensuring that the purchasing process is consistent regardless of the sales channel ,” explains Llorente . Digital consumers still highly value the physical store experience . In fact, 37% choose to buy in an establishment over e-commerce . On the contrary, 32% prefer to buy online . " Retailers face the need, therefore, to evolve their physical and online stores at the same time , to complement them and cover the satisfaction needs of their buyers in both channels," says Juan José Llorente . Taking into account the sectors, the physical store continues to triumph among fashion, luxury, beauty, and hospitality consumers . For example, 46% of fashion buyers prefer to buy in physical stores, especially the Spanish (62%) and the French (59%). On the other hand, 22% of those surveyed worldwide prefer to buy fashion online and 17% do so through a mobile device.
On the other hand, the loss of sales opportunities due to the absence of unified trading options will mean losses close to 700 billion euros. “ Shoppers are more connected than ever , and they ask retailers for higher Jordan Phone Number List levels of sophistication and improvements in the experiences they provide,” explains Juan José Llorente , Country Manager of Adyen Spain. Table-1 retail euros According to the Report, 84% of retailers claim to have detected this increase in their customers' expectations. Among the most common customer demands, the need for faster and simpler experiences stands out . The consumer wants to buy where and when they want, pay in the preferred way and obtain the product in the most efficient way possible. In addition, personalization is increasingly gaining traction, as buyers expect to be treated in a special way and seek experiences tailored to them.
Finally, buyers want to communicate with sellers through more natural means , such as messaging apps and social networks, ensuring the confidentiality of their private data. “Therefore, to remain competitive, retailers must focus on improving the experience and placing the buyer at the center of each interaction, ensuring that the purchasing process is consistent regardless of the sales channel ,” explains Llorente . Digital consumers still highly value the physical store experience . In fact, 37% choose to buy in an establishment over e-commerce . On the contrary, 32% prefer to buy online . " Retailers face the need, therefore, to evolve their physical and online stores at the same time , to complement them and cover the satisfaction needs of their buyers in both channels," says Juan José Llorente . Taking into account the sectors, the physical store continues to triumph among fashion, luxury, beauty, and hospitality consumers . For example, 46% of fashion buyers prefer to buy in physical stores, especially the Spanish (62%) and the French (59%). On the other hand, 22% of those surveyed worldwide prefer to buy fashion online and 17% do so through a mobile device.