Post by huangshi715 on Feb 14, 2024 23:36:35 GMT -5
GOOGLEANALYTICS1 Returning visitors are a step above the casual scroller. They’ve come back to the site; they’re more engaged with the brand than a new visitor may be. Looking at the posts and pages they’re viewing most frequently, what do these views say about the content brand followers come back for? Going back to the goals you set in the beginning, do you want to pull first-time visitors back again and again, or do you want a smaller, more passionate email subscriber list? Asking these questions will give you the answers you need to create opt-ins that meet your specific goals. Knowing how prospects engage with your site takes the guesswork out of great email opt-in copy. CLICK TO TWEET 5.
For a brand with existing email marketing campaigns, you can go a step further into discovering your audience’s likes and dislikes by looking at the metrics from sent newsletters. As with previous metrics, understanding the most popular content tells Senegal Email List you which topics to tease in your opt-in copy. Email campaign metrics to pay attention to: Which subjects lines have drawn the highest open rate? Which subject lines have drawn the best click-through rate? mailchimp_report In the report above from MailChimp, the top bar shows the open rate for each email, and the bottom bar shows the email’s click through rate.
For newsletters with higher-than-usual open rates, you can look at the subject line and preview text to see what news and copy most enticed subscribers. And for newsletters with high click-through rates (like the anomaly on the right-hand side of the screenshot above – the one with the hot pink arrow!), you can unpack what in-email copy most excited subscribers. These metrics give you access to already-successful offerings to test in your opt-in copy. Test to validate your hypothesis Once you’ve collected all your research and written really killer opt-in copy, your job isn’t done (sorry). While this research will equip you with the information you need to create great hypotheses, the only way to validate what really resonates is to test.
For a brand with existing email marketing campaigns, you can go a step further into discovering your audience’s likes and dislikes by looking at the metrics from sent newsletters. As with previous metrics, understanding the most popular content tells Senegal Email List you which topics to tease in your opt-in copy. Email campaign metrics to pay attention to: Which subjects lines have drawn the highest open rate? Which subject lines have drawn the best click-through rate? mailchimp_report In the report above from MailChimp, the top bar shows the open rate for each email, and the bottom bar shows the email’s click through rate.
For newsletters with higher-than-usual open rates, you can look at the subject line and preview text to see what news and copy most enticed subscribers. And for newsletters with high click-through rates (like the anomaly on the right-hand side of the screenshot above – the one with the hot pink arrow!), you can unpack what in-email copy most excited subscribers. These metrics give you access to already-successful offerings to test in your opt-in copy. Test to validate your hypothesis Once you’ve collected all your research and written really killer opt-in copy, your job isn’t done (sorry). While this research will equip you with the information you need to create great hypotheses, the only way to validate what really resonates is to test.