Post by samsparrow74 on Feb 14, 2024 22:16:38 GMT -5
We are approaching (slowly but surely) the end of the second decade of the 21st century , the one that seems to have inaugurated the day before yesterday. And the truth is that the last decade has been extraordinarily turbulent in the universe of agencies, which have faced frenetic technological changes, the fragmentation of the once uniform media galaxy and the incessant launch of new platforms. The last decade has not been easy for most agencies . After escaping a harsh recession that left their coffers shaking, agencies had to deal with their clients' dwindling budgets , with substantially lower fees than before (for identical work, to make matters worse), with more competition (coming from all over the world). flanks) and with the growing strength of in-house advertising. Despite having the wind against them, some agencies stood out from the crowd by knowing how to adapt to the new advertising ecosystem that had been their lot.
In an article for Forbes, Avi Dan lists below the agencies that best resisted the advertising attacks of the last decade (attacks that ended up turning into opportunities to flourish): 1. Wieden + Kennedy Wieden + Kennedy Pakistan Phone Number List has given Nike, one of its most notable clients (perhaps the crown jewel in its portfolio), absolutely memorable moments over the last decade. But perhaps the ads with which Wieden + Kennedy broke molds and laid the foundations for new standards in the advertising industry were "Greatness", in which a child with extra kilos practiced "running" on a deserted road, and "Dream Crazy ยป, in which Colin Kaepernick monopolized all the flashes. This last advertisement has recently been awarded, by the way, with an Emmy. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here 2. Drug5 A few months ago Accenture Interactive got its hands on Droga5.
Which counts among its most excellent works (of which there are many) the exquisite advertisements starring Misty Copeland for Under Armour. It will be necessary to see if amalgamating with Accenture Interactive Droga5 keeps intact the overwhelming energy that catapulted it to the advertising Olympus in the last decade. If you do not see the embedded video correctly, click here 3. Work&Co This design and technology agency finds its great differentiating factor in that it is 100% focused on the development of digital products and services. All of its billing takes root in products and services that range from mobile apps to e-commerce platforms and retail experiences. 4. Apple's in-house agency Although one of the most striking trends of the last decade is that of in-house advertising , the most pedigreed creatives are extraordinarily sparse in words when it comes to praising this advertising formula. Even so, it is impossible not to praise (even envy) Apple's exceptional in-house advertising team, which, led by Tor Myhren and Nick Law, produces work that is on par with that of the best conventional agencies.
In an article for Forbes, Avi Dan lists below the agencies that best resisted the advertising attacks of the last decade (attacks that ended up turning into opportunities to flourish): 1. Wieden + Kennedy Wieden + Kennedy Pakistan Phone Number List has given Nike, one of its most notable clients (perhaps the crown jewel in its portfolio), absolutely memorable moments over the last decade. But perhaps the ads with which Wieden + Kennedy broke molds and laid the foundations for new standards in the advertising industry were "Greatness", in which a child with extra kilos practiced "running" on a deserted road, and "Dream Crazy ยป, in which Colin Kaepernick monopolized all the flashes. This last advertisement has recently been awarded, by the way, with an Emmy. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here 2. Drug5 A few months ago Accenture Interactive got its hands on Droga5.
Which counts among its most excellent works (of which there are many) the exquisite advertisements starring Misty Copeland for Under Armour. It will be necessary to see if amalgamating with Accenture Interactive Droga5 keeps intact the overwhelming energy that catapulted it to the advertising Olympus in the last decade. If you do not see the embedded video correctly, click here 3. Work&Co This design and technology agency finds its great differentiating factor in that it is 100% focused on the development of digital products and services. All of its billing takes root in products and services that range from mobile apps to e-commerce platforms and retail experiences. 4. Apple's in-house agency Although one of the most striking trends of the last decade is that of in-house advertising , the most pedigreed creatives are extraordinarily sparse in words when it comes to praising this advertising formula. Even so, it is impossible not to praise (even envy) Apple's exceptional in-house advertising team, which, led by Tor Myhren and Nick Law, produces work that is on par with that of the best conventional agencies.