Post by jferdousy427 on Feb 19, 2024 22:55:54 GMT -5
This metric simply tells you how many people clicked on your ad after seeing it. Obviously, the higher the CTR, the more relevant your ad is to people’s queries. Don’t worry about what’s a good or bad CTR; just aim to improve it. However, if you’re dying for some type of benchmark (you competitive old dog, you!), go to the Opportunities tab in your AdWords account, click on “Analyze Competition”, and sort by CTR in the drop down. GA - Analyze Competition Report One way to increase relevancy from query to ad is with Dynamic Keyword Insertion (DKI).
But use it with caution because it can also get you into trouble: notice this Brazil Phone Number ad explaining how much you can save on used toilet paper: ad for used toilet paper This took me to a landing page that sold clean, unused toilet paper (thankfully) and toilet paper stands. There’s no reason they should have shown an ad for used toilet paper. That’s just wrong on so many levels! How to Increase Relevance: Logical Organization of Ad groups + Negative Keywords Since CTR is the number of clicks divided by the number of ad impressions, you want to increase the numerator (number of clicks) and decrease the denominator (number of impressions).
You can increase the numerator by separating your AdWords campaigns into logical ad groups around tightly-knit themes. Use phrase match and exact match keywords to target people looking for what you’re offering. You can decrease the denominator by using negative keywords to ensure that your ad does NOT show for the people who you know will never buy from you. Note: CTR is NOT the most important metric for measuring overall PPC success; it’s simply the measurement of how relevant.
But use it with caution because it can also get you into trouble: notice this Brazil Phone Number ad explaining how much you can save on used toilet paper: ad for used toilet paper This took me to a landing page that sold clean, unused toilet paper (thankfully) and toilet paper stands. There’s no reason they should have shown an ad for used toilet paper. That’s just wrong on so many levels! How to Increase Relevance: Logical Organization of Ad groups + Negative Keywords Since CTR is the number of clicks divided by the number of ad impressions, you want to increase the numerator (number of clicks) and decrease the denominator (number of impressions).
You can increase the numerator by separating your AdWords campaigns into logical ad groups around tightly-knit themes. Use phrase match and exact match keywords to target people looking for what you’re offering. You can decrease the denominator by using negative keywords to ensure that your ad does NOT show for the people who you know will never buy from you. Note: CTR is NOT the most important metric for measuring overall PPC success; it’s simply the measurement of how relevant.