Post by account_disabled on Feb 17, 2024 3:02:34 GMT -5
Here at Unbounce we’ve got one foot on each side of the marketing divide. We know that sending paid traffic to unique, campaign-specific landing pages is the key to smarter marketing. But we’re also true believers in the power of inbound marketing and have built our own audience through our monthly webinars, our awesome social media and this very blog. So when tasked with creating our latest ebook, The Ultimate Guide to PPC Landing Pages, this content marketing evangelist had a crisis of faith.
Thankfully, I was able to call upon our trusty panel of conversion experts to Buy TG Database help me answer the following question: “Is pay-per-click advertising really still relevant now that content marketing, inbound marketing and native advertising are all the rage?” What I learned is that paid and inbound marketing aren’t as disconnected as you might think. Peep Laja – The only way to scale fast PPC Expert Peep Laja Peep Laja, ConversionXL “PPC can still drive massive amounts of traffic.
Facebook and Google have both recently made it more difficult to reach people organically and have enhanced the options to reach audiences through paid means. And while PPC costs have been rising each year, I have a ton of clients who make A LOT of money through PPC.The question is never Inbound vs. PPC. They are not excluding each other. PPC is another channel to reach targeted audiences. If you’re not tapping it, you’re making a conscious decision to not use all the channels at your disposal. Sometimes PPC is the only way to scale fast.
Thankfully, I was able to call upon our trusty panel of conversion experts to Buy TG Database help me answer the following question: “Is pay-per-click advertising really still relevant now that content marketing, inbound marketing and native advertising are all the rage?” What I learned is that paid and inbound marketing aren’t as disconnected as you might think. Peep Laja – The only way to scale fast PPC Expert Peep Laja Peep Laja, ConversionXL “PPC can still drive massive amounts of traffic.
Facebook and Google have both recently made it more difficult to reach people organically and have enhanced the options to reach audiences through paid means. And while PPC costs have been rising each year, I have a ton of clients who make A LOT of money through PPC.The question is never Inbound vs. PPC. They are not excluding each other. PPC is another channel to reach targeted audiences. If you’re not tapping it, you’re making a conscious decision to not use all the channels at your disposal. Sometimes PPC is the only way to scale fast.