Post by huangshi715 on Feb 15, 2024 6:43:05 GMT -5
Copy is the lifeblood of your landing page. You can pour your heart and soul into the design of a page, but if your headline is boring or your body copy is irrelevant, it’ll all be in vain. Copy is so important that even minor changes (like changes to to a single word) can make a big difference when it comes to your conversion rates… Not to mention your bottom line. Yet with tight deadlines and disjointed teams, the left hand doesn’t always know what the right hand is doing. And very often landing landing page copy isn’t succinct. Let’s take a look at 9 landing pages that suffer from a case of bad copy. Then, lets see what could be done to tighten up the pages… and hopefully convert more traffic.
1. Bizness Apps bizness-apps This headline actually hurts my brain I can see that it’s free, but Thailand Email List I’m not entirely sure what “it” is. This headline tells me nothing about the problem that the offer will solve – not to mention the awkward grammar. On top of that, the sub-headline has call information in it. Make up your mind and choose whether you want the visitor to call or if you’d like them to fill out the form, then focus on that. Here’s a headline that focuses on the offer and orients the visitor quickly: How to Build a Business Selling Mobile Apps This free guide shows you how you can build your own local business selling apps The body copy doesn’t add value The body copy talks about what is included in Bizness’ main product rather than focusing on selling the offer on the page.
Instead of a list of bullets far too long to read anyway, why not cement the offer with some social proof and a few short bullets about what visitors are going to learn from the guide? 2. Friesenpress Publishing friesenpress-publishing Here’s a new one… a rotating headline If the point of a landing page is to focus the visitor on one goal, then this one accomplishes the exact opposite with its rotating headline. The sad thing is not one of the headlines in rotation is very good. Here’s the thing: The headline and copy need to tell the visitor what is being offered on the page. Quickly.
1. Bizness Apps bizness-apps This headline actually hurts my brain I can see that it’s free, but Thailand Email List I’m not entirely sure what “it” is. This headline tells me nothing about the problem that the offer will solve – not to mention the awkward grammar. On top of that, the sub-headline has call information in it. Make up your mind and choose whether you want the visitor to call or if you’d like them to fill out the form, then focus on that. Here’s a headline that focuses on the offer and orients the visitor quickly: How to Build a Business Selling Mobile Apps This free guide shows you how you can build your own local business selling apps The body copy doesn’t add value The body copy talks about what is included in Bizness’ main product rather than focusing on selling the offer on the page.
Instead of a list of bullets far too long to read anyway, why not cement the offer with some social proof and a few short bullets about what visitors are going to learn from the guide? 2. Friesenpress Publishing friesenpress-publishing Here’s a new one… a rotating headline If the point of a landing page is to focus the visitor on one goal, then this one accomplishes the exact opposite with its rotating headline. The sad thing is not one of the headlines in rotation is very good. Here’s the thing: The headline and copy need to tell the visitor what is being offered on the page. Quickly.