Post by huangshi715 on Feb 15, 2024 6:16:11 GMT -5
It references me and my wife by name and generally makes me feel appreciated. Personal touches like this go a long way toward establishing trust with the buyer. Make your email subscribers feel like a VIP and they’ll thank you by converting. CLICK TO TWEET 3. Include a clear call to action that makes people want to click Every email you send to your subscribers should have a clear goal. Visit your site? Participate in a sale? Use a promotion code? Whatever the action, it needs to be very apparent to the subscriber. The clearer the CTA, the more likely it is that your subscriber .
Here’s an example of a powerful call to action from my own Croatia Email List personal email: strong-cta-examlpe-1 This email from Banana Republic has a crystal-clear CTA. Notice the minimalism of the design? Notice the clear, definitive call to action? Bonus tip: Deciding on a clear CTA and calling it a day isn’t enough. You also need to A/B test. A study done by Content Verve showed that a simple change in an email’s CTA copy led to a 14.79% increase in conversions. Do your campaign emails contain a CTA to inspire action? Are you A/B testing them? CLICK TO TWEET 4.
Link your CTA to a dedicated landing page Having an awesome call to action is a great start, but if people click through and land on a page that has nothing to do with what made them click, then you’ve wasted their time (and yours). A dedicated landing page can help you follow through and deliver what you promised. According to this infographic from Ion Interactive, Dell has created over 1,000 landing pages for their email marketing and has seen conversion increases as high as 300% (!) when testing landing pages against website pages.
Here’s an example of a powerful call to action from my own Croatia Email List personal email: strong-cta-examlpe-1 This email from Banana Republic has a crystal-clear CTA. Notice the minimalism of the design? Notice the clear, definitive call to action? Bonus tip: Deciding on a clear CTA and calling it a day isn’t enough. You also need to A/B test. A study done by Content Verve showed that a simple change in an email’s CTA copy led to a 14.79% increase in conversions. Do your campaign emails contain a CTA to inspire action? Are you A/B testing them? CLICK TO TWEET 4.
Link your CTA to a dedicated landing page Having an awesome call to action is a great start, but if people click through and land on a page that has nothing to do with what made them click, then you’ve wasted their time (and yours). A dedicated landing page can help you follow through and deliver what you promised. According to this infographic from Ion Interactive, Dell has created over 1,000 landing pages for their email marketing and has seen conversion increases as high as 300% (!) when testing landing pages against website pages.