Post by huangshi715 on Feb 15, 2024 4:25:58 GMT -5
Participating in live events gives you the opportunity to network, learn about industry trends, find partners and develop relationships with customers – all while getting some fresh air away from your computer screen. But what many people fail to understand when planning to participate in these events is that they need to be treated as campaigns. If you’re dropping lots of money on plane tickets, booths and swag, you need to be able to report that it was all worthwhile. And without an action plan, you won’t see a return on your investment.
Participating in live events gives you the opportunity to network, learn about Switzerland Email List industry trends, find partners and develop relationships with customers – all while getting some fresh air away from your computer screen. But what many people fail to understand when planning to participate in these events is that they need to be treated as campaigns. If you’re dropping lots of money on plane tickets, booths and swag, you need to be able to report that it was all worthwhile. And without an action plan, you won’t see a return on your investment. So how can you be sure that your marketing dollars don’t go to waste and that you identify new prospects and convert them into new leads (even before the event takes place)? All it takes is a small advertising budget, clear objectives and a couple of dedicated landing pages. Let’s get started.
Lay out the objectives for your event marketing campaign Before you create any landing pages or straighten out your advertising budget, you need to first get clear on the objectives of your event marketing campaign. Do you want to spread the word about your brand? Collect more leads? Nurture your relationship with current customers? Establish yourself as a thought leader in your space? When our client, social eCommerce startup GETONIC set out to participate in two major internet conferences, they wanted to be sure to stand out from other participating startups and receive attention from investors, journalists and biz dev professionals.
Participating in live events gives you the opportunity to network, learn about Switzerland Email List industry trends, find partners and develop relationships with customers – all while getting some fresh air away from your computer screen. But what many people fail to understand when planning to participate in these events is that they need to be treated as campaigns. If you’re dropping lots of money on plane tickets, booths and swag, you need to be able to report that it was all worthwhile. And without an action plan, you won’t see a return on your investment. So how can you be sure that your marketing dollars don’t go to waste and that you identify new prospects and convert them into new leads (even before the event takes place)? All it takes is a small advertising budget, clear objectives and a couple of dedicated landing pages. Let’s get started.
Lay out the objectives for your event marketing campaign Before you create any landing pages or straighten out your advertising budget, you need to first get clear on the objectives of your event marketing campaign. Do you want to spread the word about your brand? Collect more leads? Nurture your relationship with current customers? Establish yourself as a thought leader in your space? When our client, social eCommerce startup GETONIC set out to participate in two major internet conferences, they wanted to be sure to stand out from other participating startups and receive attention from investors, journalists and biz dev professionals.