Post by alicebapary717 on Feb 15, 2024 3:59:22 GMT -5
One of the most important m-commerce trends in 2024 is NFC (Near-Field Communication). NFC technology allows for contactless payment through a mobile device, which allows you to pay for purchases several times faster. The main purpose of NFC is to remove the complexity of the payment process and quickly complete all types of transactions. In addition, users can use NFC tags to get more information about the product. Thus, this trend diversifies the shopping experience and makes it more exciting. AI technologies Technologiesartificial intelligencehave revolutionized the e-commerce and mobile commerce industry with a personalized experience. One way to use AI in m-commerce is to analyze user data to provide them with personalized product recommendations. Another trend is the introduction of virtual fitting tools.
This method allows you to try on clothes, jewelry, cosmetics and many other things right at home without buying the product itself. How it works: Virtual fitting tools connect to the phone's camera to create augmented reality (AR) technology. Mobile Commerce in 2024: trends and industry trends Cayman Islands Email List to focus on Omnichannel marketing Omnichannel is the use of multiple channels to sell products and services. Yes, you can own a brick-and-mortar store, promote it on social media, and have a mobile app and a website at the same time. For example: Sephora relies on enhanced in-app messaging, personalized push notifications, social media presence. At the same time, in physical stores, customers can expect quality service and a pleasant loyalty system.
Through the combination of these efforts, the brand has achieved impressiveresults: Customers who visited the website within 24 hours of visiting the store were three times more likely to make a purchase. In addition, the number of orders was 13% higher than among other customers. Therefore, the trend of 2024 is a well-thought-out omnichannel strategy that identifies the strongest points of interaction with the customer and uses them as a trigger for making purchases. Accessibility Accessibility has long been one of the main trends in mobile commerce. Thanks to the latest technology, people with disabilities can now enjoy more things than before. In particular, it is about purchases through mobile devices. However, the statistics are not encouraging:65%customers with some form of disability have abandoned their shopping carts or abandoned online purchases due to accessibility issues.
This method allows you to try on clothes, jewelry, cosmetics and many other things right at home without buying the product itself. How it works: Virtual fitting tools connect to the phone's camera to create augmented reality (AR) technology. Mobile Commerce in 2024: trends and industry trends Cayman Islands Email List to focus on Omnichannel marketing Omnichannel is the use of multiple channels to sell products and services. Yes, you can own a brick-and-mortar store, promote it on social media, and have a mobile app and a website at the same time. For example: Sephora relies on enhanced in-app messaging, personalized push notifications, social media presence. At the same time, in physical stores, customers can expect quality service and a pleasant loyalty system.
Through the combination of these efforts, the brand has achieved impressiveresults: Customers who visited the website within 24 hours of visiting the store were three times more likely to make a purchase. In addition, the number of orders was 13% higher than among other customers. Therefore, the trend of 2024 is a well-thought-out omnichannel strategy that identifies the strongest points of interaction with the customer and uses them as a trigger for making purchases. Accessibility Accessibility has long been one of the main trends in mobile commerce. Thanks to the latest technology, people with disabilities can now enjoy more things than before. In particular, it is about purchases through mobile devices. However, the statistics are not encouraging:65%customers with some form of disability have abandoned their shopping carts or abandoned online purchases due to accessibility issues.