Post by huangshi715 on Feb 15, 2024 1:06:10 GMT -5
People feel happy when they know that other people are happy (non-enemies, of course). Feature testimonials of happy, smiling customers. People feel happy when they are brought to a satisfying and logical conclusion. Use a longform landing page with a clear start, cognitive flow, conclusion and call to action. People feel happy when they see visuals they like. Incorporate visuals that humans have been scientifically proven to appreciate: Happy people. Cute animals. Bright colors. People.
Write copy that is upbeat, delightful, optimistic and nonthreatening. The psychology of pleasure in action The landing page below by KISSmetrics packs many of these psychological insights into one powerful, pleasing page. rsz_image04 Image source. Notice their use of the word “you” (x2). Notice the clarity of Vietnam Email List the offer. Notice the smiling face. Notice how KISSmetrics does it all with absolute simplicity, obvious cognitive flow and an abundance of whitespace. Or how about this landing page by Fast Track? rsz_image01 Image source. See what’s going on here? They’ve got a picture of a smiling dude. The headline and supporting copy are highly optimistic. An anxious seller receives the assurance that this company will sell their home – fast.
Just look at that upbeat testimonial! bloggif_5447e69ad0e23 Image source. Don’t forget to test everything Understanding these principles will only take you so far; you still need to test your assumptions. As CrazyEgg writer Scott Martin explains in this article about happiness: It’s impossible to find significant testing data when it comes to stressing happiness over other approaches. What he’s getting at is that every audience finds pleasure in something different. So you’ve got to test. What makes your audience happy? Learn the basics of the psychology of pleasure, then test. CLICK TO TWEET 2. The psychology of pain: What do they want to avoid? Epicurus, the philosopher who wrote about pleasure, once penned this: The magnitude of pleasure reaches its limit in the removal of all pain.
Write copy that is upbeat, delightful, optimistic and nonthreatening. The psychology of pleasure in action The landing page below by KISSmetrics packs many of these psychological insights into one powerful, pleasing page. rsz_image04 Image source. Notice their use of the word “you” (x2). Notice the clarity of Vietnam Email List the offer. Notice the smiling face. Notice how KISSmetrics does it all with absolute simplicity, obvious cognitive flow and an abundance of whitespace. Or how about this landing page by Fast Track? rsz_image01 Image source. See what’s going on here? They’ve got a picture of a smiling dude. The headline and supporting copy are highly optimistic. An anxious seller receives the assurance that this company will sell their home – fast.
Just look at that upbeat testimonial! bloggif_5447e69ad0e23 Image source. Don’t forget to test everything Understanding these principles will only take you so far; you still need to test your assumptions. As CrazyEgg writer Scott Martin explains in this article about happiness: It’s impossible to find significant testing data when it comes to stressing happiness over other approaches. What he’s getting at is that every audience finds pleasure in something different. So you’ve got to test. What makes your audience happy? Learn the basics of the psychology of pleasure, then test. CLICK TO TWEET 2. The psychology of pain: What do they want to avoid? Epicurus, the philosopher who wrote about pleasure, once penned this: The magnitude of pleasure reaches its limit in the removal of all pain.