Post by samsparrow74 on Feb 15, 2024 0:55:31 GMT -5
José María Roca de Viñals, vice president and Chief Creative Officer of DDB Spain , will soon face the difficult task of being a jury at the ADCE Awards , in which the campaigns that have previously won in the Creative Club or the AD awards of each country. In this 28th edition of the contest, he has not only been chosen to be part of the jury in the Integration & Innovation category, but also presides over it. In an exclusive interview for MarketingDirecto.com, the creative has declared that "as in any festival, being president of a jury has a great responsibility." He has also pointed out that in this case he represents "an important demand and responsibility", because "the festival brings together the best pieces in Europe ." Although he has served on numerous festivals as a jury, for Roca de Viñals this task is still a challenge: «Each jury has its own group of people, with its criteria, its cultures.
Each time it is a totally different experience ; Therefore, you are never prepared for that. As a great fan of meditation, he says that, also when choosing prize winners , this technique “helps, because it gives you Bahrain Phone Numbers List perspective, it relaxes you, it leaves you outside. Meditating is good for everything," he concludes. If you do not display the embedded video correctly, click here . Regarding the category in which he had to decide, Integration & Innovation, he explains that “integration is not a sum of channels or supports. "It really is that everything flows, that it is a liquid idea , that the language is adaptable to different supports at different times... That implies innovation." In this 'Champions League' of creativity that is the ADCE, Roca de Viñals sees Spain in a "better position than a few years ago" and comments that "we lack big budgets, big clients, things that make noise around the world."
But, despite this, "we are growing and I think we are getting better, in Europe and in the world," says the creative. Regarding DDB's expectations in this edition of the ADCE Awards, the vice president and CCO of the agency in Spain considers that it is difficult to make a prediction , because he would have to know which works are competing, but he expects that his works will "a good role." When asked if the secret of creativity is in simplicity, something that could prove the success of his recent campaign for Volkswagen, "'Like a Golf' is not a Golf ," Roca de Viñals is clear that "the secret of creativity It is in many factors. There are many things that make a campaign work ; In this case, simplicity is one of them. He believes that this campaign has triumphed "because of the simplicity of the idea, the song, the level of production, because it fell into the moment, it appeals to a very true insight...", and explains that there are others that are not so simple and also They are successful: "In the end it is connecting, and you can connect in many ways."
Each time it is a totally different experience ; Therefore, you are never prepared for that. As a great fan of meditation, he says that, also when choosing prize winners , this technique “helps, because it gives you Bahrain Phone Numbers List perspective, it relaxes you, it leaves you outside. Meditating is good for everything," he concludes. If you do not display the embedded video correctly, click here . Regarding the category in which he had to decide, Integration & Innovation, he explains that “integration is not a sum of channels or supports. "It really is that everything flows, that it is a liquid idea , that the language is adaptable to different supports at different times... That implies innovation." In this 'Champions League' of creativity that is the ADCE, Roca de Viñals sees Spain in a "better position than a few years ago" and comments that "we lack big budgets, big clients, things that make noise around the world."
But, despite this, "we are growing and I think we are getting better, in Europe and in the world," says the creative. Regarding DDB's expectations in this edition of the ADCE Awards, the vice president and CCO of the agency in Spain considers that it is difficult to make a prediction , because he would have to know which works are competing, but he expects that his works will "a good role." When asked if the secret of creativity is in simplicity, something that could prove the success of his recent campaign for Volkswagen, "'Like a Golf' is not a Golf ," Roca de Viñals is clear that "the secret of creativity It is in many factors. There are many things that make a campaign work ; In this case, simplicity is one of them. He believes that this campaign has triumphed "because of the simplicity of the idea, the song, the level of production, because it fell into the moment, it appeals to a very true insight...", and explains that there are others that are not so simple and also They are successful: "In the end it is connecting, and you can connect in many ways."